New facility – opened at Ghiloth will manufacture washing machines with an annual production capacity of 3 lakh units – will have high level of automation and robotic touch-points; thus, providing superior product quality in the segment.

Ghiloth (Rajasthan) 

As part of its vision to bolster its ‘Make in India’ strategy, Havells India Ltd, one of the leading ‘Fast Moving Electrical Goods (FMEG)’ companies in the country, has opened its industry-first ‘Industry 4.0’ manufacturing plant for Lloyd ACs in Ghiloth, Rajasthan. Diversifying its manufacturing prowess further, the company has now also entered washing machine (WM) production at the same location in Ghiloth where the AC plant is located. The washing machine plant was inaugurated by Amitabh Kant, Chief Executive officer, NITI Aayog, on December 23, 2021. Spread over 50 acres at Ghiloth, the greenfield washing machine unit will significantly strengthen Lloyd’s WM production capacity with a targeted output of 3 lakh units annually.

With the enhanced manufacturing capacity, Lloyd is poised to have about 20 models of WMs and 50 SKUs of ACs in 2022, aiming to bolster its presence in the domestic consumer durables segment. Currently manufacturing washing machines, the facility is equipped to expand to over 5 lakh units annually. The manufacturing plant consists of best-in-class machinery from Japan, Korea and Italy and is equipped with cutting-edge technologically advanced 10 Robotic machines and AGV’s (Automated Guided Vehicle) and a fully integrated material management system. The plant also has Management Execution System (MES) from Dassault, France which helps in real time monitoring of processes thereby improving productivity and reducing loss-time & wastage.

On his visit at the most advanced robotic and Industry 4.0 compliant consumer durable manufacturing plant, Amitabh Kant, CEO, NITI Aayog, said, “The state-of-the-art facility for manufacturing Lloyd AC & washing machines at Ghiloth is a testimony of Havells’ commitment towards Government’s aim to build an AtamaNirbhar Bharat. Their Industry 4.0 standard manufacturing facility, with real-time monitoring system (MES), showcases Havells’ ability to manufacture world-class products at globally competitive prices.”

Anil Rai Gupta, CMD, Havells India Limited, said, “I am very happy to showcase this first-of-it- kind most-advanced robotic AC plant in the country to you. With a capex of Rs 500crore, this plant symbolises our vision for the future where we are committed to produce world-class, innovative products using globally-benchmarked manufacturing systems & practices. This ‘Industry 4.0 plant’ complements Government of India’s ‘Make in India vision’ and helps us make world-class ACs that are being exported to over 25 countries across the globe.”

Shashi Arora, CEO – Lloyd, said, “Currently we are amongst the best known brands in the Consumer Durables industry, as our products are well-known for their superior performance, high energy efficiency and cutting-edge technology. The high automation and management systems at the Ghiloth AC plant will help us further optimise our cost structure, make more efficient products and cement our foot-hold in this market. Increasing urbanization, higher purchasing power and the rise of an expanding middle class have acted as key growth drivers in the consumer-durables industry, and we intend to ride this wave of burgeoning demand by offering our customers a wide-range of innovative world-class products under the Lloyd brand.”

Lloyd, a consumer durable brand owned by Havells India Ltd, has a bouquet of technologically advanced and aesthetically designed home appliances like, air conditioners, led tvs, washing machines and refrigerators. Havells acquired Lloyd in May 2017. Lloyd has a dedicated distribution & service network spread across the country with over 10000 direct and indirect dealers, 485 authorised service centres and 31 company owned service centres.
Havells India Ltd’s product range includes industrial & domestic circuit protection switchgear, cables & wires, fans, luminaires for domestic, commercial & industrial applications, solar lighting solutions, modular switches, air conditioners, LED televisions, washing machines, and refrigerators, domestic appliances covering the entire gamut of household, commercial and industrial electrical needs like kitchen appliances, irons, water heaters, air purifiers, water purifiers, coolers, room heaters, pumps & motors to name a few.

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